Amalgam Inc. is a marketing consultancy firm working with brands and helping them in stratege, promotion and ideation. Amalgam’s brand identity had to represent the dynamism that they bring to their client accounts and the value that they add to the brands that they work with. Taking cue from Amalgam’s multi-directional approach to brand promotion, we have designed their brand identity to reflect open-ness, dynamism, and 360 degree approach.

Tags: brand design, visual identity