March 2006
Client: Canon USA  Industry: Promotion
The EOS 30D is amongst Canon\'s most popular high end digital SLRs. Canon wanted to promote the camera as a serious high end SLR by leveraging on several well known photographers\' actual user experience with it and also showcase photos shot by them using the camera. IZD delivered on this brief by through a flash based online presentation that highlights the product and the user experience through picture stories by the photographers and the photographs they have shot layered and mixed with the camera\'s capabilities. The result leaves a memorable mark by creating an engaging experience for the user.